Geo-Domains can be an unfair advantage in the
right hands.
Location Location Location!
So you want to increase sales and to do that you need to increase
consumer traffic. Lets make a comparison between the two. Real Property
Vs Virtual Property.
Real Property:
You find a great location, right on the main road, lots of passing
traffic, excellent exposure, adequate parking, close to transport for
customers and you negotiate to secure the premises. Normal overheads.
Staffing concerns. Security / theft concerns. 9-5, M-F. Banking required
in office hours.
Being just cement floors and brick walls you will need to fit out the
premises with carpet, paint, fittings, air conditioning, furniture,
stationary, etc.
Virtual Property:
You find a great domain name, ranking high on Google, lots of hits,
excellent brand recognition, invite as many customers to your site at
one time. There is no parking problems with this property for staff or
customers. Limited overheads. Limited staffing. Limited security and
virtually no theft. 24/7. No trips to the bank, all online accountable
transactions.
Being a blank domain name it also needs development however these costs,
should they be outsourced, should not come anywhere close to an
traditional office setup.
So a virtual property wins hands down for costs, trading hours,
resources, banking, logistics and security. Just finding the best domain
for your business is the hard part. Many Top level domains (TLD's) have
been taken years ago and those for sale can be expensive. So why not use
the traditional method of Leasing to create the branding needed for your
success. It works in real property and it will work just as well in
virtual property.
In most industries the two types of 'property' can live in harmony
together and increase revenue.
Finding and using a good domain name for your business is the same as
'Location Location Location', screamed by Real Estate agents around the
globe. By Internet standards the better the name, the better the
location. And this is so relevant in the Real Estate Industry
itself.
Increased traffic means more chance of conversion whether its in Real
Property of Virtual Property. The result is the same. More traffic, more
buyers.
With local Internet media companies now firmly challenging rival
traditional media companies, geo domains are challenging the real estate
industry in the same way.
Display advertisements in glossy magazines and newspapers has dropped
enormously and advertising online has increased in reverse proportions.
Traditional Real Estate businesses yet to understand this and evolve in
this fast moving hi-tech industry will be hardest hit over the coming
years and indeed through the unstable economic times ahead.
Investing in local or industry related domain names is critical to the
success of Real Estate offices in the future.
Complacency, and the false sense of security provided by corporate
franchise web sites will separate the players in the Real Estate game.
Reliance on the Internet for future local Real Estate sales has never
been more critical for agents then it is today. Some individual real
estate offices change their branding and franchise affiliation over and
over again, each time losing any goodwill they may have developed from
the Franchise owned web-site.
The best an agency can do is own their area and develop it. e.g.
suburb.com.
As in everything real estate, a Google or Yahoo search by local
consumers will always start the search with the area followed by the
business industry. Given the relevance of the actual domain name,
history has shown us that these geo-domains figure prominently on Google
and Yahoo results once developed.
An opportunity exists to add further revenue by adding other businesses
in the area to a business directory and provide news, weather feeds and
sporting links which will only enhance the reputation of the Real Estate
office and undoubtedly increases the conversion rates of sales and
listings by simple association to the suburb.com.
Sure, most of these names are gone but for the lucky few some true
geo-domains are available for sale or lease. Leasing a domain name can give you
affordable access to using a branded domain name that would otherwise be
unavailable however purchasing a geo-domain can be just as expensive as
buying real property. Melbourne.com reportedly sold a year ago for
$750,000.00. In today's standards it would resell for much more.
*
Which geo-domain names are currently available for
lease?
Click here to see the latest release of real
estate domains names available now.
To discuss leasing any one of our available Geo-Domain names
contact us
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